About Us
Designed with clean silhouettes, refined details, and carefully selected fabrics, each piece is made to bring effortless elegance into everyday dressing.
We believe that beautiful clothing should feel as good as it looks—comfortable, versatile, and made to be worn for years to come.
Every design tells her story.
About the Collection
A small capsule for warm days — quiet pieces, easy to mix and match, and made to be handed down. Not a passing trend, but a story that grows with her.
Material & Making
This season's soft rose tone comes from a gradual dyeing process — the fabric is dipped into natural dye again and again until the color settles like the late-afternoon sun.
Each piece is sewn in small batches by our tailoring partners in Jakarta, with generous seam allowances left on purpose — so it can be altered, not discarded.
Catalog
“The best clothes are the ones that make you forget you're wearing them.”
— Studio Notes, 2026
Good to Know
Please note that all orders are only shipped on working days. All orders placed before 04:00 p.m. will be processed on the same day. Orders received after 04:00 p.m. are processed on the next working day. When placing your order, please ensure all information concerning billing and delivery address is correct. After it has been dispatched, we will provide you with the tracking number as soon as possible.
If you wish to exchange, please send us WhatsApp to +62-818-0505-2929 and tell us your order number and reason for exchange as well as unboxing video. We will ask you to simply take your purchase to your local post office or use any instant courier/motorbike delivery to return the item. Once confirmed and we have received and checked the item, we will confirm you by whatsapp. If you have received a damaged item, we will exchange it with the same item. If the same item isn’t available, we will refund/credit your money back. When you wish to exchange an item with different item, you can only exchange with higher price item or might be the same price item.
Every piece at The Tale of Her is made in One Size, cut with a relaxed, oversized silhouette designed to fall loosely rather than fit close to the body.
Exact measurements (bust, length, shoulder, sleeve) are listed under "Description & Fit" on each product page — check there for the piece you're interested in.
No Open Positions
Thank you for your interest in joining The Tale of Her. We don't have any openings at the moment. Please check back soon for future career opportunities.
